Once
you've documented your meeting's history and upcoming
requirements, contact convention/visitor bureaus in the areas you're
considering. Request information
on: hotels and convention centers,
travel accessibility, bureau services, climate, shopping, tours,
holidays, and
the costs and advantages of off-season meetings.
A personal visit to the sites you're considering is vital. Most convention bureaus will be happy to help you set one up. Bring along at least one other knowledgeable person for a second viewpoint.
A typical site
inspection committee might have these responsibilities:
work directly with the convention
bureaus, convention centers and hotels of the sites in question;
collect
essential data on the site and provide all information about your group
to
sites; narrow down the choices based on each site's responses; make
site
inspection visits; make recommendations on which site to select; make
initial
commitments to hotels and convention centers; and handle all
arrangements for
sleeping rooms and functions rooms.
One point to consider
here, you may want to appoint a 'Chapter Meeting Planner' who will hold
this
position for more than one year.
This person can be invaluable in creating a history of your
chapter
conventions and help in the negotiating process.
Allow at least one
year, perhaps two, prior to the meeting date to conduct the site
inspection. A hint: try
to schedule your site inspections
as close to the time of year you'll be holding your meeting, for an
authentic
feel of the place as your chapter members will actually find it.
Like site selection, negotiating with hotels begins with research. To begin with, you'll want to know the rack rates (official, posted rates) of the hotels you're considering. You may want to negotiate a single group rate, called a flat rate, for all rooms. For example, $100.00 per room, single or double. Also, ask the government room rate and determine whether it would be beneficial to use this rate.
Other terms you
should be familiar with are: Full
American Plan, in which the room rate includes three full meals;
Modified
American Plan, a room rate that includes breakfast and dinner; and
European
Plan, in which no meals are included in the room rate.
Hotel and convention
bureaus can put you in touch with meeting planners who have recently
brought in
groups similar to yours to the hotels you're considering.
These planners are invaluable
resources. Most will be glad to
share information on prevailing and unanticipated costs, the quality of
sleeping and meeting rooms, the food, the staff, and room service - all
valuable
facts for your negotiations and planning.
Negotiate for the
best possible group room rate.
Also, don't forget to ask about the comp room policy, some
hotels offer
1/50, others 1/100. Some may base
their comp policy on your meeting's total "room nights" (for example: 50 rooms blocked for three nights
equals 150 'room nights'.) Or,
they may be given based on the greatest number of rooms occupied on a
specific
night of the meeting. You can see
how important it is to understand exactly how a property figures its
complimentary room policy. Also,
it is quite common to be able to receive a complimentary suite for the
duration
of the meeting, over and above the 1/50 or 1/100 comp rooms.
Take plenty of notes,
and don't be afraid to ask questionsÑnow, or anytime in the
planning
process. Negotiation should be
viewed as a collaborative process among professionals; nothing more,
nothing
less.
Like
any other business, hotels
must be permitted to make a fair profit on what they sell - rooms first
and
foremost, with food and beverage a substantial second source of income. Understand also that everythinh -
services,
equipment rentals, complimentary rooms, pre and post convention room
rates - is
negotiable.
As an alternative to
price concessions, you may be able to negotiate extra services from the
hotel,
as well as extra meeting or exhibit space, that will more than make up
for the
price you pay. For example, you
could ask for free meeting space or exhibit space in exchange for a
certain
number of room nights booked.
Also, keep in mind,
on a national level at NAPUS we require that corkage fees in
the
hospitality suites be waived. Be
sure if this is important to you that you ask for this up front and do
not
continue negotiations if you cannot live with the answer.
An item that could be
useful, ask what incentives there might be if you negotiate with the
same hotel
chain, not necessarily in the same location, for several years in a row. For example, you may want to contact
the National Sales Office of the Holiday Inn Corporation (or any
national hotel
chain) and let them know you will be willing to plan the next five
chapter
conventions at their properties an ask what they might offer for that
piece of
business. This same practice can
work just as well with rental car companies and airlines.
Here's the kind of information you should expect your site to furnish for your planning:
- A detailed
description of the number and type of accommodations you will have for
your
meeting.
- Function area floor
plans
- A list of technical
equipment, audiovisual equipment, available and price list.
- A complete
description of the property's restaurants, sports facilities,
entertainment
areas
and
shops.
- Information about
special rules or regulations regarding licenses, taxes, beverage
control,
union contracts, automatic charges, gratuities, and anything else that
might be
pertinent
to your meeting.
Once
a hotel or convention
center has been selected and contracts have been signed, give the site
executive
an authorization sheet listing the names, addresses, phone numbers and
responsibilities of all the people in your chapter with whom he or she
will be
dealing.
Once initial
contracts have been made and confirmed, you will want to plan in-person
briefing
sessions with the site executive to outline specific needs for each
function.
The
purpose of a
pre-convention briefing is to reconfirm - not to establish or
communicate- meeting
requirements. Us the
pre-conventions briefing as a final and extremely important checkpoint
for
information already communicated.
You will usually plan
the pre-con briefing one-two days prior to the start of your meeting. Review all function sheets; room and
floor number for each event; the time each room should be set-up, the
time each
function begins and ends; expected attendance; and the person in charge.
Hotels consider a number of factors in negotiating function room fees, including the total number of sleeping rooms you've booked and the projected volume of food and beverage consumption through room service, hospitality suites and restaurants.
One formula that is
sometimes used to set function room charges is the 'room pick-up'
approach. A group's history may
indicate, for example, that 200 units (sleeping rooms and suites) will
be
occupied during its convention. An
agreement can be made, then that the actual number of occupied units
falls
below 200 (or another mutually agreed number), some charges for
function rooms
will be made. Be aware, if you are
holding a food and beverage function in a function room, there should
not be
any charge for the room rental.
Please
feel free to call Gerri
Swarm at the national office to discuss any of the information included
in this
handout or any of the items listed below.
The phone number is (703) 683-9027. There
are so many aspects to negotiating for and planning a
chapter convention, and there is assistance available.
- Program Planning
- Promotion and
Publicity
- Housing and
Reservations
- Registration
- Food and Beverage
- Audio Visuals
- Exhibits
- Gratuities
- Accounting,
Contracts, Insurance